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Pinpoint Display Marketing

Increase Your ROI by Display Marketing

Display marketing is advertising on graphical screens on the internet. The advertising media used are images, videos or animations, as well as text links and moving images, which are delivered on various end devices such as desktop PCs or smartphones. Display displays are billed either via CPC or CPM. Conversion-based calculation of display advertising, such as in affiliate marketing, is also possible. The primary goal of display marketing is to increase brand awareness and reach.

  • ­Well written content attracts more audience.
  • ­Stunning social media designs.
  • ­Landing page design and integration.

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As with any advertisement, it is important to have a compelling offer and a clear call to action so that users will want to click on the ad, and know exactly what they’ll get if they click on it. Below are some more important characteristics of an effective display ad.

Strategy

Demand-side platforms (DSP) and real-time bidding can help increase the effectiveness of your display ads. Demand-side platforms obtain data about users from across the web, to reveal which age, gender, and demographic groups are interested in which topics. This information is used in real-time bidding, which is the process by which a display ad gets selected for a page in the time that it takes the page to load.

Optimization

Display ads are meant to stand out, but not in a distracting or obnoxious way. Use a clean and appealing design with visual elements that attract the eye, such as graphics, large and small fonts, complementary colors, and catchy messaging.

Content

In order for your display ad to build brand awareness, make it easy for users to identify your business as soon as they see your ad. Your business name and/or logo should be on there, and it should be clear right off the bat what you have to offer. This helps potential customers recognize you, to know right away if your business is relevant to what they are looking for, and to stash the info away for future recognition as well.

Reporting

It’s important to know how much business your banner ads are really driving. You can see which display ads are getting the most engagement by using tracked links and phone numbers. Use tracking and metrics to determine how effective your campaign is and make changes accordingly.